Sogno Jewelry Design Sistem blagovne identitete – avtor Named Co. Creative Agency

Delo Sogno Jewelry Design Sistem blagovne identitete avtorja Named Co. Creative Agency je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2023

Sogno Jewelry Design Sistem blagovne identitete

avtor/ica: Named Co. Creative Agency

Naročnik: Sogno

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

31,616

Potrjeni dobitnik nagrade

Preverite status nagrade za #151075

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Sogno Jewelry Design Sistem blagovne identitete

Sogno Jewelry Design je sistem blagovne identitete, ustvarjen za znamko nakita. Logotip izhaja iz rastlinskih oblik, s krivino, ki spominja na steblo, in detajli, povzetimi po listih, dodanimi pisavi s serifi. Kot glavni motiv je uporabljeno figovo drevo. Krog je ključni element in se nanaša na prstan ter na povezavo med dvema osebama. Identiteta je uporabljena na ilustracijah, barvah, signalizaciji, nakupovalnih vrečkah, notranjosti trgovine in naročilnicah. Okrogla škatlica za prstan se odpre kot cvetoča roža, pri čemer je bilo preizkušenih petdeset prototipov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Sogno Jewelry Design Sistem blagovne identitete je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Sogno Jewelry Design Sistem blagovne identitete se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Sogno Jewelry Design Sistem blagovne identitete sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Oznake: Jewelry, Brand, Package, Identity, Symbol
Oblikovalski izziv: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Raziskave: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiracija: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Trajanje projekta: The project started in October 2020 in Seoul, and finished in March 2021.
Potek delovanja: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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