Mono Pizza Blagovna identiteta – avtor Irina Kolosovska

Delo Mono Pizza Blagovna identiteta avtorja Irina Kolosovska je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2023

Mono Pizza Blagovna identiteta

avtor/ica: Irina Kolosovska

Naročnik: Irina Kolosovska

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #151140

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Barve

Dizajn

O dizajnu Mono Pizza Blagovna identiteta

Mono Pizza je blagovna identiteta, ustvarjena za pizzerijo v Združenem kraljestvu. Ime združuje besedi Mona Lisa in pizza, s čimer povezuje likovno umetnost in kulinariko. Logotip združuje obraz Mone Lise z okroglo obliko pizze. Znak je narisan s tehniko monoline in enostavnimi grafičnimi oblikami, tako da je umirjen pogled nakazan brez podrobnosti. Uporabljene so le tri barve, kontrast med njimi pa dopolnjuje jasno in minimalistično kompozicijo. Identiteta je uporabljena na embalaži za pizzo dimenzij 320 x 320 x 40 milimetrov, natisnjeni s Pantone barvami.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Mono Pizza Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Mono Pizza Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Mono Pizza Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Dimenzije in embalaža: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Oznake: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Proizvodna tehnologija: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Oblikovalski izziv: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Raziskave: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inspiracija: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Trajanje projekta: The project started in April 2022 and work on the branding continues to this day.
Potek delovanja: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Zasluge za slike: Irina Kolosovska