Delo Trip of Tea Ilustracija avtorja Yao Wu je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2024

Trip of Tea Ilustracija

avtor/ica: Yao Wu

Naročnik: Beijing Wuyao Cultural and Creative Co. Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Trip of Tea Ilustracija

Trip of Tea je par ilustracij, ustvarjenih za kitajsko čajno podjetje. Deli sta navdihnjeni z dvema zgodovinskima potema za prevoz čaja, Čajno potjo desettisočih milj in Pomorsko svilno potjo. Konj, povzet iz logotipa naročnika, se pojavlja kot glasnik vzdolž vsake poti. Oblika vsakega konja in vzorec na njegovem sedlu se spreminjata, da odražata značilnosti ciljnega mesta ali regije. Vključeni so prizori pitja čaja iz različnih držav. Ilustracije so ročno narisane na tablici in se razgrnejo kot zložen zvitek, ki je primeren za plakate, razglednice in druge namene.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Trip of Tea Ilustracija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Trip of Tea Ilustracija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Trip of Tea Ilustracija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimenzije in embalaža: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Oznake: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Proizvodna tehnologija: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Oblikovalski izziv: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Raziskave: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiracija: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Trajanje projekta: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Člani ekipe: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao