Hand over Hand Blagovna identiteta – avtor Yiwen Zhang

Delo Hand over Hand Blagovna identiteta avtorja Yiwen Zhang je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2024

Hand over Hand Blagovna identiteta

avtor/ica: Yiwen Zhang

Naročnik: Hand over Hand

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #154975

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Hand over Hand Blagovna identiteta

Hand over Hand je blagovna identiteta, ustvarjena za ponudnika storitev specialne izobrazbe. Identiteta ohranja ročno narisane elemente roke in knjige iz prejšnjega logotipa, da se ohrani kontinuiteta in osebnost znamke. Analogue, sodobna pisava z mehkimi krivuljami in visokim kontrastom črkovnih oblik, podpira prijazen in dostopen ton. Krožni in kvadratni geometrijski izrezi ustvarjajo uravnoteženo kompozicijo, ki odraža regionalno in demografsko raznolikost. Sistem je uporabljen na družbenih omrežjih, spletnih straneh, e-knjigah, zunanjem oglaševanju, revijah, embalaži in vizitkah.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Hand over Hand Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Hand over Hand Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Hand over Hand Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimenzije in embalaža: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Oznake: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Proizvodna tehnologija: Adobe Creative Suite, Figma as the main development tool for this project.
Oblikovalski izziv: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Raziskave: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiracija: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Trajanje projekta: The project started in July 2023 and finished in Sep 2023, in New York.
Potek delovanja: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Člani ekipe: Yiwen Zhang - Creative Director, Brand Designer, Content Creator