Delo La Gambeta Korporativna identiteta avtorja Chen Zilong, Yang Chao and Teng Juan je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.
BronastaGrafika· 2024
La Gambeta Korporativna identiteta
avtor/ica: Chen Zilong, Yang Chao and Teng Juan
Naročnik: Hengdian College of Film & Television
Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika
Potrjeni dobitnik nagrade
Preverite status nagrade za #157639Dizajn
O dizajnu La Gambeta Korporativna identiteta
La Gambeta je korporativna identiteta za trgovino z oblikovalskim pristopom v Yiwuju na Kitajskem, ki prodaja ženske dodatke, parfume in druge vsakdanje izdelke. Logotip združuje črki L in G z obliko tradicionalnega kitajskega vozla, krožno strukturo in oblikami dragih kamnov. Vizualni jezik izhaja iz kitajskega slikarstva cvetja in ptic, predelanega s pomočjo orodij umetne inteligence. Identiteta se razširja na embalažo izdelkov, kjer je vsak vonj pridobljen iz rastline, prikazane na embalaži, kot so breskev, marelica ali cvet hruške.
Priznanje
O nagradi Bronasta nagrada A' Design Award
La Gambeta Korporativna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od La Gambeta Korporativna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. La Gambeta Korporativna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Dimenzije in embalaža
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Oznake
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Proizvodna tehnologija
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Oblikovalski izziv
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Raziskave
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Inspiracija
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Trajanje projekta
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Potek delovanja
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Člani ekipe
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - Zasluge za slike
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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