Eterno Oblikovanje blagovne znamke – avtor Sunghoon Kim

Delo Eterno Oblikovanje blagovne znamke avtorja Sunghoon Kim je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2024

Eterno Oblikovanje blagovne znamke

avtor/ica: Sunghoon Kim

Naročnik: Eterno

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Eterno Oblikovanje blagovne znamke

Oblikoval je blagovno znamko Eterno, ki vodi vrhunsko stanovanjsko kulturo Koreje. Da bi postal prvi stanovanjski prostor in vodilna blagovna znamka stanovanjske kulture v Aziji, ki ga je v Cheongdamu, reprezentativni korejski premožni soseski, zasnoval svetovno priznan arhitekt Rafael Moneo, je oblikoval blagovno znamko Eterno z določitvijo smeri blagovne znamke in vzpostavitvijo filozofije blagovne znamke, ki temelji na arhitekturnih delih. Eterno skozi brezčasno lepoto zasleduje trajnost, ki zajema tako umetniško vrednost prostora kot tudi izkušenjsko vrednost časa.

Priznanje

O nagradi Železna nagrada A' Design Award

Eterno Oblikovanje blagovne znamke je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Eterno Oblikovanje blagovne znamke se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Eterno Oblikovanje blagovne znamke zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Dimenzije in embalaža: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Oznake: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Proizvodna tehnologija: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Oblikovalski izziv: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Raziskave: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiracija: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Trajanje projekta: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Potek delovanja: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Člani ekipe: Creative Director: Kim Sunghoon
Zasluge za slike: Kim Sunghoon