Florist Wim Van Assem Prenova blagovne znamke – avtor Rebrandt

Delo Florist Wim Van Assem Prenova blagovne znamke avtorja Rebrandt je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2024

Florist Wim Van Assem Prenova blagovne znamke

avtor/ica: Rebrandt

Naročnik: Rebrandt®

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Florist Wim Van Assem Prenova blagovne znamke

Oblikovalci so ustvarili novo identiteto za Wima van Assema, priznanega severnoholandskega cvetličarja, ob priložnosti njegove 40. obletnice. Cilj je bila identiteta, ki bi povzemala njegovo živahno, napredno in ustvarjalno cvetlično umetnost. Nova zasnova je umeščena na velikih oknih v stari zgodovinski stavbi, z dinamičnimi trakovi, ki odražajo Van Assemov energičen in svobodomiselni slog.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Florist Wim Van Assem Prenova blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Florist Wim Van Assem Prenova blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Florist Wim Van Assem Prenova blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimenzije in embalaža: 4 Shopping windows 150cm by 250cm
Oznake: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Proizvodna tehnologija: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Oblikovalski izziv: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Raziskave: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiracija: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Trajanje projekta: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Potek delovanja: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patenti: All rights Rebrandt 2024
Člani ekipe: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Zasluge za slike: Photography: Keesnan Dogger