Dotline Celostna grafična podoba – avtor Tomohiro Kaji

Delo Dotline Celostna grafična podoba avtorja Tomohiro Kaji je izjemno cenjeni dobitnik prestižne nagrade 2024 Zlata nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ZlataGrafika· 2024

Dotline Celostna grafična podoba

avtor/ica: Tomohiro Kaji

Naročnik: Dotline Co., Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Grafika

702,717

Potrjeni dobitnik nagrade

Preverite status nagrade za #160477

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Dotline Celostna grafična podoba

Ta sistem celostne podobe je začel graditi celovito poslovno strukturo in vizijo podjetja — Social Heroes — z namenom navdihniti vizijo podjetja pri njihovih strankah, zaposlenih in kandidatih ter vseh povezanih ljudeh v panogi. Dotline vidi vse zaposlene, ki priskočijo na pomoč v vsakdanjem življenju posameznika, kot junake. Logotip je grafični simbol junaka, ki zamahne s plaščem in koraka naprej, zasnovan iz črk D iz »dots« (pike) + L iz »line« (črta). Ker Dotline ponuja 7 poslovnih kategorij, logotipi prihajajo v barvnem sistemu 7 barv, ki odražajo posamezne poslovne kategorije, izpisane z izvirno blagovno pisavo znamke.

Priznanje

O nagradi Zlata nagrada A' Design Award

Dotline Celostna grafična podoba je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Dotline Celostna grafična podoba se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Dotline Celostna grafična podoba ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimenzije in embalaža: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Oznake: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Proizvodna tehnologija: Grid system with the golden section, over ray,
multiplication
Oblikovalski izziv: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Raziskave: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiracija: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Trajanje projekta: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.