Fabrika Coffee Primarna funkcija: Embalaža – avtor Eugene Wysota and Helen Trophimova

Delo Fabrika Coffee Primarna funkcija: Embalaža avtorja Eugene Wysota and Helen Trophimova je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

Fabrika Coffee Primarna funkcija: Embalaža

avtor/ica: Eugene Wysota and Helen Trophimova

Naročnik: Shokoladnitsa

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

33,217

Potrjeni dobitnik nagrade

Preverite status nagrade za #164694

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Fabrika Coffee Primarna funkcija: Embalaža

Izstopajoča značilnost embalaže je izsekano okno v obliki rezil mlinčka za kavo iz logotipa. Ta oblikovalski element omogoča, da so kavna zrna vidna, kar ponuja prepoznaven vizualni učinek, ki poudarja naravno kakovost izdelka. Skrbno izbrana barvna paleta razlikuje mešanice kave in povečuje privlačnost embalaže na policah. Postavitev besedila je zasnovana tako, da zagotavlja jasne in jedrnate informacije o stopnji praženja, okusnih notah in poreklu, vse ob ohranjanju čiste in minimalistične estetike.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Fabrika Coffee Primarna funkcija: Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Fabrika Coffee Primarna funkcija: Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fabrika Coffee Primarna funkcija: Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimenzije in embalaža: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Oznake: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Proizvodna tehnologija: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Oblikovalski izziv: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Raziskave: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiracija: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Trajanje projekta: The project started in January 2022 in Moscow and was completed in May 2022
Potek delovanja: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patenti: Trademark by Shokoladnitsa LLC.
Člani ekipe: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Zasluge za slike: mockups by Creatsy