What Next Blagovna identiteta – avtor Marko Stanojevic

Delo What Next Blagovna identiteta avtorja Marko Stanojevic je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2025

What Next Blagovna identiteta

avtor/ica: Marko Stanojevic

Naročnik: Zero Bureau

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #164675

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Barve

Dizajn

O dizajnu What Next Blagovna identiteta

Končni vizualni rezultat je dosežen tako, da vzamemo simbol in ga spremenimo v vprašaj tako, da ga postavimo na manjši kvadrat spodaj (izvlečena četrtina velikega kvadrata nad njim) in ga postavimo na prevesno točko, medtem ko ostaja v ravnotežju, s čimer ustvarimo vizualni občutek napetosti z minimalno preureditvijo elementov. Logotip What Next, tako kot tudi ime, sta na nek način oksimoron, vprašanje in odgovor hkrati, kar ustvarja trenje. Sam po sebi je znak logotipa preprosta, namerna nepopolnost in neposredno komunikacijsko sredstvo, ki si prizadeva ustvariti veliko z malo vloženega truda.

Priznanje

O nagradi Srebrna nagrada A' Design Award

What Next Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od What Next Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. What Next Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimenzije in embalaža: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Oznake: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Proizvodna tehnologija: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Oblikovalski izziv: Breathing life into a business consultancy and giving it an emotional layer.
Raziskave: Analysis of peer institutions and companies.
Inspiracija: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Trajanje projekta: Designed in late 2023.
Člani ekipe: Marko Stanojevic
Zasluge za slike: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.