Cristaderm Blagovna identiteta – avtor Wai Ho Cheung

Delo Cristaderm Blagovna identiteta avtorja Wai Ho Cheung je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2025

Cristaderm Blagovna identiteta

avtor/ica: Wai Ho Cheung

Naročnik: Cristaderm

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Cristaderm Blagovna identiteta

Cristaderm, korejska blagovna znamka za nego kože, ki združuje znanstvene inovacije z dovršenim oblikovanjem. Navdihnjena z dvojno vijačnico DNK, njena vizualna identiteta vključuje zapletene molekularne motive in korejske znake, kar ustvarja prefinjen estetski videz. Logotip s čisto pisavo in motivom paralelograma simbolizira natančnost in inovativnost. Sistem ikon združuje kemijske molekularne formule s korejskimi znaki, kar dodaja kulturno in intelektualno globino. Ta premišljena zasnova zagotavlja, da je podoba Cristaderma učinkovita in vizualno privlačna ter postavlja nov standard v negi kože.

Priznanje

O nagradi Železna nagrada A' Design Award

Cristaderm Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Cristaderm Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Cristaderm Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
Dimenzije in embalaža: Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
Oznake: Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
Proizvodna tehnologija: Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
Oblikovalski izziv: The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
Raziskave: Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
Inspiracija: Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
Trajanje projekta: The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
Potek delovanja: The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
Člani ekipe: Wai Ho Cheung