Base Vizualna identiteta – avtor Lance Francisco

Delo Base Vizualna identiteta avtorja Lance Francisco je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Base Vizualna identiteta

avtor/ica: Lance Francisco

Naročnik: Lance Francisco

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #169785

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Base Vizualna identiteta

Base je vizualna identiteta za blagovno znamko kitajskih verskih izdelkov. Logotip umešča črko b v tkano strukturo, navdihnjeno po kitajskem vozlanju, starodavni ljudski umetnosti, povezani z enotnostjo in dobro srečo. Ponavljajoči se tkani vzorci odražajo ciklično naravo verovanja. Paleta črne, rdeče in zlate barve je usklajena za uporabo v tisku in digitalnih medijih. Sistem vključuje merljiv logotip, tipografijo znamke, prilagojene vzorce, embalažo in oblikovanje spletne strani. Cilj je ohraniti tradicijo relevantno za novo generacijo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Base Vizualna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Base Vizualna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Base Vizualna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Base’ visual identity modernizes Chinese religious goods while staying true to cultural heritage. The logo subtly incorporates the letter "b" within a woven structure inspired by Chinese knotting, symbolizing continuity and legacy. Repetitive patterns reflect the cyclical nature of belief, where beginnings and endings are intertwined. A refined color palette of black, red, and gold balances elegance with tradition, creating a distinctive, meaningful, and contemporary brand presence.
Dimenzije in embalaža: The visual identity system includes a scalable logo, brand typography, custom woven-style patterns, and a defined color palette. Applications span digital and physical formats, including packaging, website design, business applications, and environmental branding. Typography is optimized for both print and screen, ensuring legibility. The packaging specifications adhere to material guidelines, balancing durability with environmental responsibility.
Oznake: Chinese religious goods, modern tradition, visual identity, cultural branding, packaging design, woven patterns, heritage meets modern, brand identity, Base Genesis, Singapore design
Proizvodna tehnologija: The visual identity was developed using a combination of digital design and traditional cultural research. The logo and patterns were created using vector-based design software, ensuring precision and scalability. A modern woven-style graphic system was developed to mirror the cyclical nature of Chinese traditions. The color palette was carefully calibrated for both digital and print applications, maintaining consistency across packaging, website, and brand materials.
Oblikovalski izziv: The main challenge was balancing cultural authenticity with modern aesthetics. Traditional religious goods often feature intricate, ornate designs, while contemporary branding leans toward minimalism. Finding a middle ground required deep research into historical motifs and modern design principles. Another challenge was ensuring the design resonated across generations, from older practitioners to younger consumers seeking a refined, meaningful connection to their heritage.
Raziskave: The research combined cultural studies, consumer insights, and material exploration. The objective was to modernize Chinese religious goods while respecting tradition. Methods included analyzing historical artifacts, conducting interviews with religious practitioners, and studying contemporary design trends. Insights revealed a gap in the market for a refined, modern approach. The resulting identity system bridges heritage and contemporary aesthetics, making traditional products relevant to today’s audience.
Inspiracija: The design draws inspiration from the intricate craft of Chinese knotting, an ancient folk art deeply rooted in Buddhism and Taoism, symbolizing unity and good fortune. This motif reflects the interconnectedness of tradition and modernity, aligning with Base' mission to preserve cultural heritage while adapting to contemporary design sensibilities. By reinterpreting traditional patterns with a modern aesthetic, the identity system bridges generations, ensuring cultural relevance.
Trajanje projekta: The project began in August 2024 and was developed in Shanghai, China for Singapore.
Potek delovanja: The identity system is designed for seamless integration across touchpoints, creating a cohesive brand experience. The woven pattern and color palette ensure immediate recognition, while the scalable logo adapts to various formats without losing clarity. The packaging enhances the ritual experience by balancing tradition with modern aesthetics, making religious goods more visually appealing and accessible for a new generation.