Ruh Primarna funkcija: Celostna grafična podoba – avtor Khalinur Marupova

Delo Ruh Primarna funkcija: Celostna grafična podoba avtorja Khalinur Marupova je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2026

Ruh Primarna funkcija: Celostna grafična podoba

avtor/ica: Khalinur Marupova

Naročnik: You Are Art

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #178744

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Ruh Primarna funkcija: Celostna grafična podoba

Besedilo knjige: Ruh je kulturno zakoreninjena identiteta športa in življenjskega sloga, navdihnjena z gibanjem, naravo in zavestnim življenjem. Logotip združuje obliko labirinta, ki simbolizira človeško pot, elemente prstnih odtisov, ki se nanašajo na identiteto in zapuščino, ter tipografske linije, na katere so vplivale kazahstanske gorske formacije. Sistem uravnoteža dediščino in modernost prek prilagodljivega vizualnega jezika, ki povezuje posameznikovo izkušnjo s kolektivnim spominom in ustvarja prepoznavno ter trajnostno prisotnost blagovne znamke.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Ruh Primarna funkcija: Celostna grafična podoba je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ruh Primarna funkcija: Celostna grafična podoba se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ruh Primarna funkcija: Celostna grafična podoba sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Ruh is a culturally rooted sports and lifestyle identity system built on the idea that human strength originates from the land. Everything we consume grows from the earth, and this natural energy becomes part of human movement and physical expression. Inspired by the mountains of Kazakhstan, the identity translates this philosophy into a contemporary visual language reflecting strength, balance, and motion. Rather than serving as a decorative reference, Ruh functions as a scalable system where cultural meaning is embedded into structure, allowing the identity to adapt across applications and extend from sportswear into everyday life.
Dimenzije in embalaža: Ruh is a fully scalable identity system designed for use across apparel, packaging, print, digital platforms and spatial applications. The modular grid ensures consistent reproduction across sizes and materials.
Oznake: Ruh, cultural identity, sportswear branding, lifestyle branding, Kazakh heritage, tamga symbolism, labyrinth concept, topographic design, modular identity system, contemporary brand system
Proizvodna tehnologija: The identity was developed using vector-based construction, grid systems and iterative form exploration. Topographic line studies and symbolic abstraction techniques were used to translate traditional forms into scalable contemporary graphics. Files are prepared for high-resolution digital and print production.
Oblikovalski izziv: The primary challenge was translating culturally sensitive ancestral symbolism into a modern sports and lifestyle identity while maintaining authenticity and clarity. The process required balancing organic forms with structured geometry, ensuring both emotional resonance and functional adaptability within a global market context.
Raziskave: The research focused on transforming a culturally rooted Kazakh brand into a contemporary identity while preserving its cultural code. The key challenge was maintaining authenticity while ensuring clarity, scalability, and global readability. The study combined analysis of traditional symbolic structures with the exploration of Kazakh mountain forms and topographic patterns. These insights informed the development of a modular identity system that translates cultural meaning into a structured, adaptable visual language suitable for international expansion.
Inspiracija: Ruh translates Kazakh mountain topography and ancestral symbolic systems into a contemporary visual identity. Rooted in the concept of inner spirit, the project explores how landscape, memory, and inherited cultural logic can be transformed into a structured design language. Inspired by natural formations and tamga symbolism, the identity reflects continuity, movement, and inner strength within a modern global context.
Trajanje projekta: The project was developed in 2025 between Kazakhstan and Los Angeles. It combines cultural research rooted in Kazakh heritage with contemporary design methodologies studied in the United States.
Potek delovanja: The Ruh identity functions as a modular visual system adaptable across apparel, print, digital and environmental applications.

The symbol, grid structure and motion-inspired graphic elements create a consistent rhythm across touchpoints. The system ensures recognizability while allowing flexibility in scale, composition and material use. It is designed to support brand storytelling through pattern expansion, movement-based compositions and layered visual narratives.