Yau Sik San Oblikovanje blagovne znamke – avtor 1983Asia

Delo Yau Sik San Oblikovanje blagovne znamke avtorja 1983Asia je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2020

Yau Sik San Oblikovanje blagovne znamke

avtor/ica: 1983Asia

Naročnik: 1983Asia

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Yau Sik San Oblikovanje blagovne znamke

Yau Sik San je oblikovanje blagovne znamke, ustvarjeno za znamko hrane kantonske kuhinje. Identiteta temelji na Bogu kuharske umetnosti, liku iz starodavnega kitajskega verovanja, povezanim z oblačili, hrano, srečo in dolgoživostjo. Za ime blagovne znamke je uporabljena kitajska kaligrafija, ki izraža regionalni značaj Guangdonga. Tradicionalne barvne kombinacije podpirajo vizualno podobo. Embalaža je izdelana s tiskom na posebnem papirju, UV tehniko, vezenjem, reaktivnim tiskom in vročim odtiskovanjem. Cilj je predstaviti kakovost hrane skozi kulturno zgodbo.

Priznanje

O nagradi Železna nagrada A' Design Award

Yau Sik San Oblikovanje blagovne znamke je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Yau Sik San Oblikovanje blagovne znamke se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Yau Sik San Oblikovanje blagovne znamke zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimenzije in embalaža: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Oznake: Package design, food, traditional culture, Asian design
Proizvodna tehnologija: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Oblikovalski izziv: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Raziskave: Chinese traditional culture
Inspiracija: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Trajanje projekta: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Potek delovanja: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patenti: 1983ASIA
Člani ekipe: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Zasluge za slike: 1983ASIA