Delo EXP Brasil Brand Oblikovanje Blagovne Znamke avtorja Mateus Matos Montenegro je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2020

EXP Brasil Brand Oblikovanje Blagovne Znamke

avtor/ica: Mateus Matos Montenegro

Naročnik: EXP Brasil

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #87730

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Barve

Dizajn

O dizajnu EXP Brasil Brand Oblikovanje Blagovne Znamke

Zasnova blagovne znamke EXP Brasil izhaja iz družbenih načel enotnosti in partnerstva. Priseljevanje mešanice med tehnologijo in dizajnom v njihovih projektih kot v pisarniškem življenju. Element tipografije predstavlja združitev in moč tega podjetja. Dizajn črke X je trden in integriran, vendar zelo lahek in tehnološki. Blagovna znamka predstavlja studijsko življenje z elementi v črkah, tako na pozitivnem kot negativnem prostoru, ki združuje ljudi in oblikovanje, individualno in kolektivno, preprosto s tehnološkim, lahkim in robustnim, profesionalnim in osebnim.

Priznanje

O nagradi Srebrna nagrada A' Design Award

EXP Brasil Brand Oblikovanje Blagovne Znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od EXP Brasil Brand Oblikovanje Blagovne Znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. EXP Brasil Brand Oblikovanje Blagovne Znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimenzije in embalaža: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Oznake: Architecture, brand, logotype, engineering, contruction, design
Proizvodna tehnologija: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Oblikovalski izziv: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Raziskave: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiracija: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Trajanje projekta: The project started February 2018 and ended in January 2019
Potek delovanja: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Člani ekipe: Mateus Matos Montenegro