Fashion Launderette Instalacijski prostor – avtor Hong Kong Trade Development Council

Delo Fashion Launderette Instalacijski prostor avtorja Hong Kong Trade Development Council je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje dogodkov in prireditev.

BronastaDogodek· 2020

Fashion Launderette Instalacijski prostor

avtor/ica: Hong Kong Trade Development Council

Naročnik: Hong Kong Trade Development Council

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Dogodek

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Barve

Dizajn

O dizajnu Fashion Launderette Instalacijski prostor

Fashion Launderette je sklop tematskih instalacijskih prostorov, ustvarjenih za modni sejem v Hongkongu. Zasnova zajema tri področja: dobrodošlico v obliki instalacije v glavnem preddverju, oblikovanje vhoda v razstavno dvorano ter 350 kvadratnih metrov velik večnamenski prostor za modne revije, seminarje in sprejeme. Tema črpa navdih iz notranjosti pralnic iz osemdesetih let 20. stoletja. Dekorativne stene so izdelane iz ponovno uporabnih aluminijastih sistemov, oblečenih v vinilno grafiko, fasade pralnih strojev pa so izdelane iz potiskanega vezanega lesa. Barvna paleta sledi sezonski napovedi modnih trendov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Fashion Launderette Instalacijski prostor je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Fashion Launderette Instalacijski prostor se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Fashion Launderette Instalacijski prostor sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Dimenzije in embalaža: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Oznake: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Proizvodna tehnologija: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Oblikovalski izziv: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Raziskave: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inspiracija: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Trajanje projekta: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Potek delovanja: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.