The Passion of the Card Leadlight Series Samopromocija – avtor Rebecca Burt

Delo The Passion of the Card Leadlight Series Samopromocija avtorja Rebecca Burt je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

The Passion of the Card Leadlight Series Samopromocija

avtor/ica: Rebecca Burt

Naročnik: Flexicon

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Barve

Dizajn

O dizajnu The Passion of the Card Leadlight Series Samopromocija

Vitražna okna so čudovita, ko jih sonce osvetli, in edinstven način, da prikažejo ta postopek oblikovanja in tiskanja. Te vizitke so praktično ročno izdelane. Sitotisk natisnjen na prozorni plastični zalogi in nato posušen ena barva naenkrat. Jasna območja se obravnavajo kot barva, ki odklepa celoten oblikovalni potencial zaloge. Biserno tesnilo in UV prekrivalo dopolnjujejo postopek in ustvarjajo prefinjene učinke. Oblika resnično zaživi, ko kartice držite do okna.

Priznanje

O nagradi Bronasta nagrada A' Design Award

The Passion of the Card Leadlight Series Samopromocija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od The Passion of the Card Leadlight Series Samopromocija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. The Passion of the Card Leadlight Series Samopromocija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimenzije in embalaža: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Oznake: Brand Identity, Business Card, Screenprinting, Graphic Design
Proizvodna tehnologija: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Oblikovalski izziv: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Raziskave: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiracija: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Trajanje projekta: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Potek delovanja: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Člani ekipe: Evan Reiman.
Zasluge za slike: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography