Seotun Saram Korporativna identiteta – avtor Yangji Kim

Delo Seotun Saram Korporativna identiteta avtorja Yangji Kim je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

Seotun Saram Korporativna identiteta

avtor/ica: Yangji Kim

Naročnik: Seotun Saram

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #91596

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Seotun Saram Korporativna identiteta

Seotun Saram je korporativna identiteta za storitev, ki povezuje ljudi, ki iščejo pomoč, s strokovnimi svetovalci. Ime se nanaša na nekoga, ki še ni vešč, slogan pa pravi, da vsak začne nespretno. Pravljica opisuje proces svetovanja za ljudi, ki jim svetovanje ni poznano. Zgodba ima dva lika: Seotuna, tavajočega uporabnika svetovanja, in Gobukkija, počasnega, a zanesljivega svetovalca. Vizualni sistem sestavljajo topla papirnata tekstura, liričen mornarsko modri odtenek nočnega neba in ročno narisane ikone. Namen je predstaviti svetovanje kot prijazno, toplo in varno izkušnjo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Seotun Saram Korporativna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Seotun Saram Korporativna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Seotun Saram Korporativna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimenzije in embalaža: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Oznake: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Proizvodna tehnologija: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Oblikovalski izziv: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Raziskave: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiracija: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Trajanje projekta: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Potek delovanja: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Člani ekipe: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim