Superlimao Blagovna identiteta – avtor Ruis Vargas

Delo Superlimao Blagovna identiteta avtorja Ruis Vargas je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

Superlimao Blagovna identiteta

avtor/ica: Ruis Vargas

Naročnik: Laika

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

12,800

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Preverite status nagrade za #98423

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Superlimao Blagovna identiteta

Superlimao je blagovna identiteta, ustvarjena za brazilsko arhitekturno podjetje. Logotip je navdihnjen z grotesknim tipografskim slogom, kar mu daje resen ton, ki kontrastira s serijo barvitih ilustracij in vzorcev. Identiteta vključuje vizitke, nalepke za zapiranje ovojnic, institucionalno predstavitev in plakate. Plakati so natisnjeni na 75-gramskem offsetnem papirju in prilepljeni na stene in fasade, da označujejo sedež podjetja in gradbišča. Vizualni jezik je lahko tako resen kot izrazit, odvisno od sporočila in konteksta.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Superlimao Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Superlimao Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Superlimao Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Dimenzije in embalaža: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Oznake: Brand, poster, logotype, illustration, visual identity, Laika Design
Proizvodna tehnologija: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Oblikovalski izziv: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Raziskave: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspiracija: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Trajanje projekta: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Potek delovanja: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patenti: Laika Design
Člani ekipe: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Zasluge za slike: Laika Design