HanKkeut Primarna funkcija: Blagovna identiteta – avtor Jaehun Kim

Delo HanKkeut Primarna funkcija: Blagovna identiteta avtorja Jaehun Kim je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2020

HanKkeut Primarna funkcija: Blagovna identiteta

avtor/ica: Jaehun Kim

Naročnik: Visang

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

52,599

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Preverite status nagrade za #99386

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu HanKkeut Primarna funkcija: Blagovna identiteta

Besedilo knjige: HanKkeut je blagovna identiteta za serijo osnovnošolskih učbenikov, razvitih v sodelovanju med učenci in učitelji. Cilj blagovne znamke je celovita povezanost pri učenju. Grafika na naslovnici uporablja povezano potezo, ki izhaja iz podobe blagovne identitete in izraža občutek vzpona. Enaka poteza je uporabljena na vseh knjigah HanKkeut, da se ustvari dosleden vizualni element. Na naslovnicah so uporabljene žive barve, reliefne teksture in holografske nalepke. Različne starostne stopnje so razločene z različnimi barvami naslovnic.

Priznanje

O nagradi Srebrna nagrada A' Design Award

HanKkeut Primarna funkcija: Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od HanKkeut Primarna funkcija: Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. HanKkeut Primarna funkcija: Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Dimenzije in embalaža: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Oznake: Learning Method, Brand Identity, all in one, connect, ascension
Proizvodna tehnologija: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Oblikovalski izziv: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Raziskave: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspiracija: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Trajanje projekta: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Potek delovanja: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Člani ekipe: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Zasluge za slike: Visang Creative Design Lab, 2019