Shiwanyubingshao Primary Function: Afifi o le ‘Ava Malosi e Zhang Zhipeng

O le mamanu Shiwanyubingshao Primary Function: Afifi o le ‘Ava Malosi e Zhang Zhipeng o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2020

Shiwanyubingshao Primary Function: Afifi o le ‘Ava Malosi

na mamanuina e Zhang Zhipeng

Tagata Fa'atau: Guangdong Shiwan Baijiu Group Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

27,468

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #100378

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Shiwanyubingshao Primary Function: Afifi o le ‘Ava Malosi

Book Text: O le Shiwanyubingshao o se mamanu afifi mo se ‘ava malosi Saina. O le mamanu e fa‘aaogaina ai le siva o le leona, o se fa‘aaliga masani a Saina, e fai ma ana autu tele. O le fagu e faia i tioata ma se penita fa‘afanua manino uliuli, ma o le foliga o le fagu e fa‘avae i luga o pusa ‘ava tuai a Saina, faatasi ai ma vaega auro. O le pusa i fafo e faia i pepa fa‘apitoa uliuli ma se faiga fa‘amaufa‘ailoga. O se ata o le ulu leona ua tu‘uina i luga o le pito i luga o le pusa. O le tatalaina o le pusa e fa‘aali mai ai le lanu o le ulu leona ma fa‘aopoopo ai se lagona o le sauniga i le gaioiga o le inu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Shiwanyubingshao Primary Function: Afifi o le ‘Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Shiwanyubingshao Primary Function: Afifi o le ‘Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Shiwanyubingshao Primary Function: Afifi o le ‘Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Fua & Fa'apipi'i: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Fa'ailoga: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Tekonolosi Gaosiga: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Lu'itau o le Mamanu: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Su'esu'ega: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Fa'aosofia: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Umi o le Poloketi: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Fa'agasologa o Galuega: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Sui o le 'Au: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Fa'aaloaloga o Ata: Zhang Zhipeng