O le mamanu Guo Cui Wu Du Baijiu Saina e Xiongbo Deng o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Platinamu i le Vaega Tauva Mamanu Afifi.
PlatinamuAfifi· 2023
Guo Cui Wu Du Baijiu Saina
na mamanuina e Xiongbo Deng
Tagata Fa'atau: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
Manumalo o le A' Design Award Platinamu i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #141597Le Mamanu
E Uiga ia Guo Cui Wu Du Baijiu Saina
O lenei oloa pa'epa'e agaga, e igoa ia Guocui Wudu, e mai le Itumalo o Henan, Saina. O le ava e gaosia mai vaila'au fa'aSaina e lima e fa'asusu ma fa'ainu. I luga o le maketi, o oloa fa'atauva e sili atu pe itiiti o lo'o i ai ni 'alu o totoe i le taimi o le fa'agasologa o le ava. I le faʻatusatusaga, o le faʻatauga sili ona tele o lenei oloa e ala i le tele o faʻagasologa, o le mama o le ava e faʻatusatusa i se tulaga le mama, lea e maua ai e tagata faʻatau se lagona malosi o le saogalemu. O le mea lea, na fuafuaina ai e le au mamanu "mama" e avea ma autu autu o le mamanu afifi e faʻaalia ai le pito sili ona taua.
Le Fa'ailogaina
E Uiga i le A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Guo Cui Wu Du Baijiu Saina, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Guo Cui Wu Du Baijiu Saina e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Guo Cui Wu Du Baijiu Saina o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Fua & Fa'apipi'i
- Width:130mm x Depth:120mm x Height:300mm
- Fa'ailoga
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Tekonolosi Gaosiga
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Lu'itau o le Mamanu
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Su'esu'ega
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Fa'aosofia
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Umi o le Poloketi
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Fa'agasologa o Galuega
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Fa'aaloaloga o Ata
- Illustrator:Xiongbo Deng
Lagolago Tau Tupe
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Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.