Pepsi NFL Limited Edition Le Afifi o Apa Meainu e Dennis Furniss

O le mamanu Pepsi NFL Limited Edition Le Afifi o Apa Meainu e Dennis Furniss o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Platinamu i le Vaega Tauva Mamanu Afifi.

PlatinamuAfifi· 2021

Pepsi NFL Limited Edition Le Afifi o Apa Meainu

na mamanuina e Dennis Furniss

Tagata Fa'atau: Pepsi

Manumalo o le A' Design Award Platinamu i le Vaega Afifi

819,500

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #123073

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Pepsi NFL Limited Edition Le Afifi o Apa Meainu

O le Pepsi NFL Limited Edition o se faasologa o apa meainu na faia mo le maketi i Mekisiko. E fa apa e faamamaluina ai 'au lakapi Amerika e fa: le Dallas Cowboys, le Pittsburgh Steelers, le Las Vegas Raiders ma le New England Patriots. O apa taitasi e faaaogaina ai lanu o lana lava 'au. O se sitaili o ata fefaatauai e faaalia ai tagata taaalo ma o latou fua faatatau ua faateleina ina ia faaalia ai le natura malosi o le taaloga. O apa e faia i le alumini ma lolomi i le lolomiga offset e maualuga le manino. O le faasologa na fesootai atu i se faasalalauga faatekinolosi ma sa faatau atu i faleoloa ma luga o le initoneti.

Le Fa'ailogaina

E Uiga i le A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Pepsi NFL Limited Edition Le Afifi o Apa Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pepsi NFL Limited Edition Le Afifi o Apa Meainu e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Pepsi NFL Limited Edition Le Afifi o Apa Meainu o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Fua & Fa'apipi'i: 110 mm x 50 mm x 110 mm / 18.5 lbs
Fa'ailoga: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Tekonolosi Gaosiga: High definition Offset printing on aluminum cans
Lu'itau o le Mamanu: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Su'esu'ega: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Fa'aosofia: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Umi o le Poloketi: 3 Months (Nov 20- Feb 21) Mexico
Fa'agasologa o Galuega: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Pateni: Pepsico Design Center Latam
Sui o le 'Au: PepsiCo Design Latin America
Fa'aaloaloga o Ata: Pepsico Design Center Latam