2019 National Card Collection Day Deck Afifiga o Pelu Ta'alo e Alexander Chin

O le mamanu 2019 National Card Collection Day Deck Afifiga o Pelu Ta'alo e Alexander Chin o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2020

2019 National Card Collection Day Deck Afifiga o Pelu Ta'alo

na mamanuina e Alexander Chin

Tagata Fa'atau: Seasons Playing Cards

Manumalo o le A' Design Award Auro i le Vaega Afifi

41,871

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #101023

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia 2019 National Card Collection Day Deck Afifiga o Pelu Ta'alo

O le 2019 National Card Collection Day Deck o se afifiga fegalegaleai mo pelu ta'alo. O le mamanu na musuia mai maota tetele o Morocco, faatasi ai ma togitogiga intaglio e faataitai ai maa vaneina ma mamanu geometric. O se lu'itau ua lomia i le itu e valaaulia ai le tagata faaaoga e tatala le faitotoa. O le sii a'e o le faapaologa e ala i se ala o le pu ki e faaalia ai le vaega muamua. O se faata e lua ona itu ua faapitoa lona faiga i le 30 pasene le pupuni o le malamalama, e nana ai se potu e aliali mai pe a susulu se moli i totonu. O le faaaliga mulimuli e faaalia ai se alatele malamalama e faifaipea. O pelu ua ufiufi i se aafiaga iila maualuga o mamanu taila.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai 2019 National Card Collection Day Deck Afifiga o Pelu Ta'alo, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina 2019 National Card Collection Day Deck Afifiga o Pelu Ta'alo e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. 2019 National Card Collection Day Deck Afifiga o Pelu Ta'alo e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Fua & Fa'apipi'i: Width 68mm x Depth 22mm x Height 90mm
Fa'ailoga: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Tekonolosi Gaosiga: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Lu'itau o le Mamanu: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Su'esu'ega: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Fa'aosofia: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Umi o le Poloketi: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Fa'agasologa o Galuega: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Pateni: .
Sui o le 'Au: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Fa'aaloaloga o Ata: Photography: Bryan Aellen