Mi Temple of Heaven Builder Packaging Poloka mo Meataalo Piliki Fausiaina e Yang Zhang

O le mamanu Mi Temple of Heaven Builder Packaging Poloka mo Meataalo Piliki Fausiaina e Yang Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2021

Mi Temple of Heaven Builder Packaging Poloka mo Meataalo Piliki Fausiaina

na mamanuina e Yang Zhang

Tagata Fa'atau: Beijing AIQI Technology Co., Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #106355

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mi Temple of Heaven Builder Packaging Poloka mo Meataalo Piliki Fausiaina

O le Afifiga Fale Piliki o Mi Temple of Heaven o se afifiga pepa mo se meataalo piliki fausiaina. O luga o le pusa e faʻaalia ai le Fale Tatalo mo Seleselega Lelei i ata laina manino, ma o le faʻatulagaina o loʻo iai le avanoa paʻepaʻe lautele e faʻatumauina ai le filemu o le ata. O le fausaga e tuʻufaʻatasia ai le faʻaaliga ma le afifiga i totonu o le pusa e tasi. O le tatalaina o le ufi pito i luga e faʻaalia ai se faitotoʻa lomia o loʻo faʻaalia ai le talafaasolopito o le faʻapipiʻiina o laau masani a Saina, faʻatasi ai ma se lisi o vaega uma i le itu i tua. I tua o le faitotoʻa, o loʻo faʻatulagaina ai taga piliki i vaega faʻapipiʻi. O le fausaga i totonu e mafai ona aveesea ma toe faʻaaogaina e fai ma pusa teuina.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Mi Temple of Heaven Builder Packaging Poloka mo Meataalo Piliki Fausiaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Mi Temple of Heaven Builder Packaging Poloka mo Meataalo Piliki Fausiaina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Mi Temple of Heaven Builder Packaging Poloka mo Meataalo Piliki Fausiaina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Fua & Fa'apipi'i: Packaging Size: 403x301x155mm
Fa'ailoga: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Tekonolosi Gaosiga: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Lu'itau o le Mamanu: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Su'esu'ega: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Fa'aosofia: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Umi o le Poloketi: The project started in March 2020 and finished in May 2020 in Beijing, China
Fa'agasologa o Galuega: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Sui o le 'Au: Beijing AIQI Technology Co., Ltd.
Fa'aaloaloga o Ata: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao