Cera Una Volta Uaina Igoa e Giovanni Murgia

O le mamanu Cera Una Volta Uaina Igoa e Giovanni Murgia o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2021

Cera Una Volta Uaina Igoa

na mamanuina e Giovanni Murgia

Tagata Fa'atau: Cantine Chessa

Manumalo o le A' Design Award Auro i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #108149

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Cera Una Volta Uaina Igoa

Cera Una Volta(Once Upon a Time) e le na o se uaina ae o se oso i le taimi ua tuanaʻi. Na fanau mai i le miti o le fatuina o se maa taua e ala i le teufatuina o aʻoaʻoga a tuaa ma faiga uaina o aso ua mavae. O le manatu o le manatu fatuga o le uaina o loʻo taʻu mai ai, i le faigofie o le tala faʻataʻitaʻiga hyperbole lelei faʻatusalia e le faʻataʻitaʻiga i luga o le igoa, le tala o le fanau mai o lenei uaina ma le na gaosia. O le sitaili ua filifilia o se tala faʻatauvaʻa, e tuʻuina atu ai se paʻi faʻapitoa i se uaina e matua ese lava mai le faiga masani a Vermentino.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Cera Una Volta Uaina Igoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Cera Una Volta Uaina Igoa e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Cera Una Volta Uaina Igoa e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Fua & Fa'apipi'i: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Fa'ailoga: wine, packaging, illustration, label design
Tekonolosi Gaosiga: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Lu'itau o le Mamanu: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Su'esu'ega: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Fa'aosofia: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Umi o le Poloketi: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Fa'agasologa o Galuega: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Sui o le 'Au: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Fa'aaloaloga o Ata: 3D Render: Bruno Haver
Photography: Giovanni Murgia