Lazarus Effekt Ata Faʻasalalauga o le Campaign e Lara Wilkin

O le mamanu Lazarus Effekt Ata Faʻasalalauga o le Campaign e Lara Wilkin o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Lazarus Effekt Ata Faʻasalalauga o le Campaign

na mamanuina e Lara Wilkin

Tagata Fa'atau: Lara Wilkin

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

11,849

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #111279

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Lazarus Effekt Ata Faʻasalalauga o le Campaign

O le Lazarus Effekt o se seti o ata faʻasalalauga na faia mo se faʻasalalauga faʻalauiloa e faʻafesoʻotaʻi ai le tele o auala tufatufaina e uiga i le aʻafiaga a Lazarus. O le aʻafiaga a Lazarus, o se faaupuga na fatuina e le paleontologist o David Jablonski, e faʻamatalaina ai le toe mauaina o se ituaiga ola sa manatu muamua ua leiloa pe faʻaumatia. O ata nei e faʻaalia ai laau ma manu ua toe maua. O tagata taʻitasi ua tusia o ni ata vector uliuli ma paʻepaʻe ma e tele auiliiliga, ina ia mafai e le au matamata ona toe iloa mea sili atu pe a leva ona vaʻavaʻai. O lomiga tetele e galue e pei o se ki faaataata e faʻafesoʻotaʻi ai pepa faʻasalalau, pepa lauiti, faʻailoga ma ata faʻamatalaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Lazarus Effekt Ata Faʻasalalauga o le Campaign, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lazarus Effekt Ata Faʻasalalauga o le Campaign e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lazarus Effekt Ata Faʻasalalauga o le Campaign e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Fua & Fa'apipi'i: main illustration 32000 mm / 23428 mm
Fa'ailoga: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Tekonolosi Gaosiga: Drawn layout and adobe illustrator vectors
Lu'itau o le Mamanu: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Su'esu'ega: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Fa'aosofia: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Umi o le Poloketi: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Fa'agasologa o Galuega: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Sui o le 'Au: Lara Wilkin
Fa'aaloaloga o Ata: Lara Wilkin