O le mamanu Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Afifi o le Fagu Sake e Laurent Hainaut o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.
ArioAfifi· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Afifi o le Fagu Sake
na mamanuina e Laurent Hainaut
Tagata Fa'atau: Tanaka 1789 X Chartier
Manumalo o le A' Design Award Ario i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #112010Le Mamanu
E Uiga ia Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Afifi o le Fagu Sake
Tanaka 1789 X Chartier Sake Blend 001 o le afifi lea mo se faasologa o palu sake. O le igoa e iai se mamanu fa'ailoga uliuli i luga o le uliuli na musuia mai puipui o le Fale Pia Tanaka, o se fa'ata'ita'iga o le fausaga Kura mai le vaitaimi o Edo. O le fa'ailoga o lo'o lolomiina o ni vali susu i le si'osi'omaga o le fagu ma o lo'o fa'asologa i se faasologa o hexagons, o se fa'ailoga o le faasaienisi o manogi. E fa'aaogaina le uliuli ma le pa'epa'e ona o ia lanu e iai i le au fa'atauga uma e lua, ma o fagu uliuli e fa'apolopolo mo le sake sili ona lelei. O igoa e lua e feso'ota'i i se mamanu koluse e ala i le mataitusi masani A.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Afifi o le Fagu Sake, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Afifi o le Fagu Sake e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Afifi o le Fagu Sake o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Tekonolosi Gaosiga
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Fa'aosofia
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Sui o le 'Au
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Lagolago Tau Tupe
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