Yanjing White Beer Afafine o le Pia Paʻepaʻe e Gen Xu and Feihu Han

O le mamanu Yanjing White Beer Afafine o le Pia Paʻepaʻe e Gen Xu and Feihu Han o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2021

Yanjing White Beer Afafine o le Pia Paʻepaʻe

na mamanuina e Gen Xu and Feihu Han

Tagata Fa'atau: Beijing Yanjing Brewery Co.,Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

11,517

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #120520

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Yanjing White Beer Afafine o le Pia Paʻepaʻe

O le Yanjing White Beer o se mamanu afifiga mo fagu ma apa pia. O ata faʻatusa e tuʻufaʻatasia ai faʻasinomaga aganuʻu Saina ma Siamani, faʻatasi ai ma lanu na maua mai i se ofu taʻalo lakapi a Siamani ma ata o le sana ma le hops e fai ma faʻamamaluga i Siamani, le mea na afua mai ai le pia paʻepaʻe. O se laupepa ulutala e pei o se talipupuni e faʻamatilatila ai le igoa o le oloa ma faʻatumauina ai le paleni o le fuafuaga. O le apa e mulimuli i le tele o se alofilima masani mo se taofiga saogalemu, ma o le fagu vaeluagalue e mafai ona uuina i so o se maualuga. O le fagu e faia i tioata toe faʻaaogaina ma le apa e faia i alumini toe faʻaaogaina.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Yanjing White Beer Afafine o le Pia Paʻepaʻe, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Yanjing White Beer Afafine o le Pia Paʻepaʻe e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Yanjing White Beer Afafine o le Pia Paʻepaʻe e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Fua & Fa'apipi'i: 67.4*67.4*248mm, 54*54*170mm
Fa'ailoga: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Tekonolosi Gaosiga: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Lu'itau o le Mamanu: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Su'esu'ega: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Fa'aosofia: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Umi o le Poloketi: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Fa'agasologa o Galuega: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Sui o le 'Au: Feihu Han
Gen Xu
Da Wu