Loacker Rebrand Afifi o Meaʻai e Marco Ventrice

O le mamanu Loacker Rebrand Afifi o Meaʻai e Marco Ventrice o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2022

Loacker Rebrand Afifi o Meaʻai

na mamanuina e Marco Ventrice

Tagata Fa'atau: Spider

Manumalo o le A' Design Award Ario i le Vaega Afifi

33,693

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #127989

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Loacker Rebrand Afifi o Meaʻai

O le Loacker Rebrand o se faiga o le afifi ma le faasinomaga o le kamupani na faia mo se kamupani meaʻai iloga sa lauiloa i ana wafers ma oloa sokoleti. O le logo e faia i le foliga o se tautau o le atigi ʻupu e aofia ai le Mauga o Sciliar, o se faasinomaga i le igoa o le aiga, o aa ma le natura o loo siʻomia ai. O aiga taʻitasi o oloa o loo faaalia ma se faamatalaga manino o le fua ma mea faaaogā. O le faasologa o vaega o le afifi ua toe faamatalaina ma o ata o oloa e moni lava. O se numera i tua o afifi taʻitasi e fesootaʻi atu i nisi faʻamatalaga e uiga i le faailoga ma le mea.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Loacker Rebrand Afifi o Meaʻai, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Loacker Rebrand Afifi o Meaʻai e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Loacker Rebrand Afifi o Meaʻai o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Fua & Fa'apipi'i: different sizes
Fa'ailoga: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Tekonolosi Gaosiga: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Lu'itau o le Mamanu: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Su'esu'ega: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Fa'aosofia: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Umi o le Poloketi: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Fa'agasologa o Galuega: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Sui o le 'Au: Spider Adv, Loacker Team
Fa'aaloaloga o Ata: All food images were realized featuring studio PiùLuce.