O le mamanu Bubly Bounce Afifi o Meainu e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.
UʻameaAfifi· 2022
Bubly Bounce Afifi o Meainu
na mamanuina e PepsiCo Design and Innovation
Manumalo o le A' Design Award Uʻamea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #137233Le Mamanu
E Uiga ia Bubly Bounce Afifi o Meainu
O le Bubly Bounce o se mamanu afifi o meainu mo se laina o vai malū e iai le kefeina. O le afifi e faʻalauteleina ai le laina o vai malū ua i ai muamua ma faʻailoa mai ai le faʻaopoopoina o le kefeina e aunoa ma le siitia atu i le gagana faʻaata o meainu malosi. O lo'o taofia pea lanu mata'utia ma pupula, pa'u, fa'afeiloa'iga fa'afeagaimai ma ata'ata, ina ia fa'aauau ai ona faigofie ona iloa le fa'ailoga. O le mamanu foi e fa'ailoa mai ai le fa'aogaina o tofo e lua i totonu o le meainu e tasi. O le fuafuaga lenei ua fuafuaina ina ia fiafia i ai tagata faatau o loo iai i le taimi nei ma ia iloagofie manino i luga o fata faatau.
Le Fa'ailogaina
E Uiga i le A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Bubly Bounce Afifi o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Bubly Bounce Afifi o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Bubly Bounce Afifi o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Fa'aosofia
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
