MTN Dew Cake-Smash Afifiga o Meainu e PepsiCo Design and Innovation

O le mamanu MTN Dew Cake-Smash Afifiga o Meainu e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2022

MTN Dew Cake-Smash Afifiga o Meainu

na mamanuina e PepsiCo Design and Innovation

Manumalo o le A' Design Award Auro i le Vaega Afifi

40,725

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #137254

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia MTN Dew Cake-Smash Afifiga o Meainu

O le MTN Dew Cake-Smash o se afifiga mo se meainu vaivai e faʻapitoa lona lomiga faʻatapulaʻaina ma le tofo o le keke. Na faia le tofo lea e faʻamanatu ai le agaga o faʻamanatuga faʻatasi e pei o aso fanau, faʻaipoipoga ma faʻauʻuga. O le mamanu e faʻatatau i taimi taua na misia ma e faʻamoemoe e ofoina atu se lagona o le faʻamoemoe lelei ma le fiafia. Na atiaʻe se lalolagi vaaia o tagata moliga ola faʻafiafia mo ata o le afifiga ma le faʻaaogaina faʻatekinolosi. O tagata moliga e faʻaalia ai se motu o tagata ua potopoto i se pati. O le afifiga e valaʻaulia ai tagata faʻatau e toe faʻailoga se faʻamanatuga.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai MTN Dew Cake-Smash Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina MTN Dew Cake-Smash Afifiga o Meainu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. MTN Dew Cake-Smash Afifiga o Meainu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Fa'aosofia: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Faitau le Fa'asalalauga

Lagolago Tau Tupe