O le mamanu Proshot Coffee Afifi e Mohsen Koofiani o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2022

Proshot Coffee Afifi

na mamanuina e Mohsen Koofiani

Tagata Fa'atau: Proshot Coffee

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #139866

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Proshot Coffee Afifi

O le poloketi o loʻo faʻaalia ai le faʻagasologa o le gaosiga o kofe mai le totoina i le tuʻuina atu o oloa. O le fa'atupuina o nei sau'ai fa'afoliga ma a latou mea faigaluega feoa'i, o le lagolagoina lea o le si'osi'omaga ma le silafia e tagata fa'atau i la'asaga faigata o le gaosiga o le kofe, fa'apea fo'i ma le lagolagoina o tagata o lo'o galulue malosi e fai lenei oloa ae le o va'aia. O nei kofe fou e faasino i le tamaititi i totonu o tagata ma lo latou lalolagi mafaufau. O le fa'ata'ita'iga o lo'o faia i le fa'aoga vai. O le fa'aaogaina o vaega iila i le faiga lolomi o le a mafai ai ona fa'aalia atili afifi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Proshot Coffee Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Proshot Coffee Afifi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Proshot Coffee Afifi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
Fua & Fa'apipi'i: 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm
Fa'ailoga: Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
Tekonolosi Gaosiga: In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic).
Lu'itau o le Mamanu: Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
Su'esu'ega: Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter.
Fa'aosofia: The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
Umi o le Poloketi: The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
Fa'agasologa o Galuega: 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Fa'aaloaloga o Ata: Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani