Alpine Sprout Le Tāupega o Suāvai Lauti Lanumeamata e Jie Yang

O le mamanu Alpine Sprout Le Tāupega o Suāvai Lauti Lanumeamata e Jie Yang o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Alpine Sprout Le Tāupega o Suāvai Lauti Lanumeamata

na mamanuina e Jie Yang

Tagata Fa'atau: Decelent

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

13,811

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #140005

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Alpine Sprout Le Tāupega o Suāvai Lauti Lanumeamata

O le Alpine Sprout o se mamanu tāupega mo suāvai lauti lanumeamata e ola i luga o mauga maualuluga i Wufeng County, Hubei Province, Saina. E ola le lauti i luga o mauga maualuluga ma pāpā, ma e faigatā ona seleseleina lau. O foliga fa'akonesa o mauga maupu'epu'e ma tusitusiga fa'a-Saina (calligraphy) o lo'o fa'aalia i luga o le pusa i fafo e atagia ai le si'osi'omaga fa'atupu-fa'agata o le tuputupu a'e ma le galuega a i latou o loo seleseleina lau lauti. O se mamanu maluga ma maulalo o lo'o i le itu o le pusa e faamanatu mai ai le auala tuai o solofanua ma lauti. O le pusa i fafo ua faia i pepa mafolafola (cardboard) e mafai ona pala, ae o le taga pepa e mafai ona pala o lo'o taofia ai le lauti i totonu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Alpine Sprout Le Tāupega o Suāvai Lauti Lanumeamata, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Alpine Sprout Le Tāupega o Suāvai Lauti Lanumeamata e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Alpine Sprout Le Tāupega o Suāvai Lauti Lanumeamata e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Fua & Fa'apipi'i: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Fa'ailoga: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Tekonolosi Gaosiga: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Lu'itau o le Mamanu: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Su'esu'ega: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Fa'aosofia: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Umi o le Poloketi: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Fa'agasologa o Galuega: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Sui o le 'Au: JieYang