Borjomi Afifioga Fa'asiloga Fa'apitoa e Antonia Skaraki

O le mamanu Borjomi Afifioga Fa'asiloga Fa'apitoa e Antonia Skaraki o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2023

Borjomi Afifioga Fa'asiloga Fa'apitoa

na mamanuina e Antonia Skaraki

Tagata Fa'atau: Borjomi

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

17,918

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #141264

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Borjomi Afifioga Fa'asiloga Fa'apitoa

O tetetete malosi, mu'amu'a e teuteu ai le lagi o Borjomi, ma se autu mamalu ma lona malosi, o le aila. O se fa'ataulāitu ua liua ma avea ma fa'ailoga o le aganu'u a Georgia. O le fa'ailoga va'aia o 'Le Fa'afouga Sili Ese'. Ua ofu Borjomi i le pupula o tausamiga ma le aila, e tulai mai le pu'e, mai vai tafe saua. Fa'ata'amilo ia te ia o le satauro Bolnisi i le vai, o le totonugalemu o le olaga. O laina anuanua ua tu'ufa'atasia ma laina mu'amu'a pa, e fa'amamafaina ai le gaoioiga. O le lanu mūmū e fa'amalolosi ai le tausamiga, ma ua luluina le vai i fati o tetetete o le foafoaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Borjomi Afifioga Fa'asiloga Fa'apitoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Borjomi Afifioga Fa'asiloga Fa'apitoa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Borjomi Afifioga Fa'asiloga Fa'apitoa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Fa'ailoga: Packaging design, limited edition, can design, sparkling water
Lu'itau o le Mamanu: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Fa'aosofia: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Umi o le Poloketi: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Fa'agasologa o Galuega: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Sui o le 'Au: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris