Jundao Guiniang Teuteuga o Fagu Baijiu e Liang Chen

O le mamanu Jundao Guiniang Teuteuga o Fagu Baijiu e Liang Chen o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2023

Jundao Guiniang Teuteuga o Fagu Baijiu

na mamanuina e Liang Chen

Tagata Fa'atau: Shanghai Guijiu Group Co., Limited.

Manumalo o le A' Design Award Ario i le Vaega Afifi

26,821

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #142678

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jundao Guiniang Teuteuga o Fagu Baijiu

O le Jundao Guiniang o se mamanu teuteu fagu mo se ava Saina maualuga e taʻua o le Baijiu. O le fagu sima paʻepaʻe e ono ona itu o loo teuteuina i se atavali vaitusi masani faa-Saina, ua faaopoopo i ai e ala i le mu o le enamela. O le susulu vaivai o le atavali e faaataina ai mauga ma vaitafe ma e faasino atu i le siosiomaga faanatura o le nofoaga e gaosia ai. O se faiga faaʻapamemea e otooto mai ai le laufanua o le itulagi na tupuga mai ai i ni faʻavasegaga lelei. O le tapuni auro ua faia i le foliga o se faamaufaailoga patino ma e mafai ona teuina e fai ma teuteuga. O le mamanu e faaali mai ai le aganuu faa-Saina, le faaaloalo i le natura ma le taua o tu ma aga masani.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Jundao Guiniang Teuteuga o Fagu Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Jundao Guiniang Teuteuga o Fagu Baijiu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Jundao Guiniang Teuteuga o Fagu Baijiu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Fua & Fa'apipi'i: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Fa'ailoga: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Tekonolosi Gaosiga: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Lu'itau o le Mamanu: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Su'esu'ega: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Fa'aosofia: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Umi o le Poloketi: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Fa'agasologa o Galuega: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Sui o le 'Au: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Fa'aaloaloga o Ata: Creative Director：Chen Liang