Spot On Fa'apipi'i Moli Feso'ota'i e Responsive Spaces and Michael Holzer

O le mamanu Spot On Fa'apipi'i Moli Feso'ota'i e Responsive Spaces and Michael Holzer o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Auro i le Vaega Tauva Mamanu Fa'apipi'i.

AuroFa'apipi'i· 2023

Spot On Fa'apipi'i Moli Feso'ota'i

na mamanuina e Responsive Spaces and Michael Holzer

Tagata Fa'atau: Creative Region / City of Linz

Manumalo o le A' Design Award Auro i le Vaega Fa'apipi'i

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #144465

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Spot On Fa'apipi'i Moli Feso'ota'i

O faamalama gaogao o faleoloa e le manaia. Ae maise ona o le Covid-19 faʻamaʻi faʻamaʻi faʻamalama faleoloa na avea ma mea e sili atu ona faanatinati mo le taulaga o Linz. Ae maise lava, i nofoaga tetele i totonu o le taulaga, o na avanoa e le faʻaaogaina foʻi nofoaga faʻaalia e mafai ona faʻaoga lelei i le taimi nei. O le mea lea o lenei fa'apipi'i fa'amalama fa'atau faleoloa ma le manatu o le "Spot On" i tua na atiina ae. O fa'apipi'i moli feso'ota'i e fa'aliliuina fa'amalama gaogao e avea ma ata fa'afiafia ma tulaga ese, a'o ofoina atu i pisinisi fa'apitonu'u se tulaga le tumau taua. Matou. Alofa. Linz.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Spot On Fa'apipi'i Moli Feso'ota'i, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Spot On Fa'apipi'i Moli Feso'ota'i e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Spot On Fa'apipi'i Moli Feso'ota'i e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Fua & Fa'apipi'i: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Fa'ailoga: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Tekonolosi Gaosiga: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Lu'itau o le Mamanu: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Su'esu'ega: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Fa'aosofia: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Umi o le Poloketi: Since August 2021 in Linz
Fa'agasologa o Galuega: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Sui o le 'Au: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Fa'aaloaloga o Ata: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus