Luckin 2.0 Afifiga o le Kofe Drip e Tiger Pan

O le mamanu Luckin 2.0 Afifiga o le Kofe Drip e Tiger Pan o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2023

Luckin 2.0 Afifiga o le Kofe Drip

na mamanuina e Tiger Pan

Tagata Fa'atau: Lucky Coffee Technology (China) Co., Ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

43,871

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #148015

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Luckin 2.0 Afifiga o le Kofe Drip

O le Luckin 2.0 o se faasologa o afifiga o le kofe drip na faia mo ituaiga kofe e lima. O atigipusa taitasi ua faaataina i le mea na afua mai ai ona fatu kofe, e aofia ai Aferika ma Yunnan i Saina. O laau ma manu o le lotoifale ua tusia ina ia faaalia ai se vaaiga faanatura. E lima lanu susulu eseese e vavaeeseina ai ituaiga kofe ma fesoasoani i atigipusa ia iloagofie i luga o le fata faaaliali. O le faatulagaga e tuusao ma faigofie, faatasi ai ma faamatalaga manino o le oloa nai lo ni faaupuga uumi. O atigipusa e gaosia i le lomiga e fa lanu, faatasi ai ma le hot stamping lanu uliuli matte ma se igoa faailoga siliva matte.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Luckin 2.0 Afifiga o le Kofe Drip, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Luckin 2.0 Afifiga o le Kofe Drip e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Luckin 2.0 Afifiga o le Kofe Drip o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Fua & Fa'apipi'i: Width 75mm x length 110mm x height 125mm
Fa'ailoga: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Tekonolosi Gaosiga: Four color printing. Logo hot stamping of matte black. Matte silver label.
Lu'itau o le Mamanu: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Su'esu'ega: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Fa'aosofia: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Umi o le Poloketi: The project lasts 2 months, designed in Shenzhen.
Fa'agasologa o Galuega: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Pateni: Copyrights belongs to Tiger Pan
Sui o le 'Au: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Fa'aaloaloga o Ata: Tiger Pan