Ings Faʻamoemoega Autu: Afifiga Teuina Paʻu e Jason Chan - Offesc Design

O le mamanu Ings Faʻamoemoega Autu: Afifiga Teuina Paʻu e Jason Chan - Offesc Design o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2024

Ings Faʻamoemoega Autu: Afifiga Teuina Paʻu

na mamanuina e Jason Chan - Offesc Design

Tagata Fa'atau: Ings Yingshu Group

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

10,937

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #152173

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Ings Faʻamoemoega Autu: Afifiga Teuina Paʻu

Tusitusiga Tusi: O Ings o se mamanu afifiga na faia mo se faasologa o oloa tausia paʻu. O le mamanu e faaaogaina ai se foliga pulu e fai ma faatusa mo le oʻo atu i vaega loloto o le paʻu. O metotia faufale e fatuina ai se faaaliga tele-itu lea e faaalia ai le tomai faapolofesa o le brand. Sa faafaigofieina le logo muamua ina ia mautinoa ona manino elemene taua o le brand i le tele o ituaiga oloa. O pusa avefeau e faaaoga ai selfoni e le o faaaogaina ai palasitika e suitulaga ai kelu piniki, o le pepa honeycomb ua faamaonia e le FSC e maua ai le puipuiga mai gaoioiga faafuasei, ma o vaitusi soia e lagolagoina ai le faaleagaina masani.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Ings Faʻamoemoega Autu: Afifiga Teuina Paʻu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Ings Faʻamoemoega Autu: Afifiga Teuina Paʻu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Ings Faʻamoemoega Autu: Afifiga Teuina Paʻu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Fua & Fa'apipi'i: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Fa'ailoga: Love Self, Nature, Real, Science, Technology
Tekonolosi Gaosiga: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Lu'itau o le Mamanu: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Su'esu'ega: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Fa'aosofia: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Umi o le Poloketi: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Fa'agasologa o Galuega: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Fa'aaloaloga o Ata: Photographer Ings, shanghai, 2022