Espresso Fa'ailoga Kofe e Andromachi Kakava

O le mamanu Espresso Fa'ailoga Kofe e Andromachi Kakava o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2024

Espresso Fa'ailoga Kofe

na mamanuina e Andromachi Kakava

Tagata Fa'atau: ABC Design Communication

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #152991

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Espresso Fa'ailoga Kofe

E mana'omia se mamanu fa'apitoa mo afifi'aga kofe ona o le tauva tele. O su'esu'ega na faia e fa'avae i luga o le fa'atulagaina o lanu o le espresso, na tu'uina atu ai i le Sottos Family se ata ese ma matagofie i luga o le afifi'aga. O lea la, o lanu eseese o le afifi'aga e fa'amatala mai ai ituaiga kofe, ma ta'ita'i ai le mafaufau o tagata fa'atau e tu'ufa'atasia lanu ma le tofo ma le manogi e fetaui. Na fa'atupula'ia le su'esu'ega ma le loloto e iai le manatu i le fa'aaogaina o meafaitino fa'a-itumalo e fa'ailoga mai ai le lelei o le fa'ailoga kofe espresso a le Sottos Family.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Espresso Fa'ailoga Kofe, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Espresso Fa'ailoga Kofe e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Espresso Fa'ailoga Kofe ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Fua & Fa'apipi'i: Metallic Pouch: Width 155mm x Height 325mm
Fa'ailoga: espresso, sottos, coffee,
Tekonolosi Gaosiga: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Lu'itau o le Mamanu: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Su'esu'ega: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Fa'aosofia: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Umi o le Poloketi: The project started in November 2019 in Athens and finished in December 2022 in Athens
Fa'agasologa o Galuega: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Sui o le 'Au: Costas Lakis
Andromachi Kakava