Wow Long Rice Crust Galuega Autu: Afifiga o Mea'ai Fa'aopoopo e Xiao Ma Song Strategic Consulting

O le mamanu Wow Long Rice Crust Galuega Autu: Afifiga o Mea'ai Fa'aopoopo e Xiao Ma Song Strategic Consulting o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2024

Wow Long Rice Crust Galuega Autu: Afifiga o Mea'ai Fa'aopoopo

na mamanuina e Xiao Ma Song Strategic Consulting

Tagata Fa'atau: Xiao Ma Song Strategic Consulting Co., Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154451

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Wow Long Rice Crust Galuega Autu: Afifiga o Mea'ai Fa'aopoopo

Tusitusiga o le Tusi: O le Wow Long Rice Crust o se mamanu afifiga mo se mea'ai suamalie masani a Saina e faia i le araisa. O le mamanu e tali atu i le tutusa o oloa ma se ata fa'apisinisi matua i lenei vasega o mea'ai fa'aopoopo. O le afifiga e fa'aalia ai le tagata iloga i le tala fa'asolopito o Saina e igoa ia Zhuge Liang, o lona igoa fa'aigoa na musuia ai le igoa o le fa'apisinisi, ma o lo'o tusia i se sitaili malie fa'atusitusi. O se foliga fofoga fa'ateleina ma le upu fa'aleoina "Wow" e fa'asino i le natura mama'i o le mea'ai. O le igoa fa'apisinisi Wo Long na fa'afouina i le Wow Long. O tala fa'atusitusia ma ata pu'eina o oloa ua tu'ufa'atasia e fa'atosina ai tagata fa'atau talavou.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Wow Long Rice Crust Galuega Autu: Afifiga o Mea'ai Fa'aopoopo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Wow Long Rice Crust Galuega Autu: Afifiga o Mea'ai Fa'aopoopo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Wow Long Rice Crust Galuega Autu: Afifiga o Mea'ai Fa'aopoopo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Fua & Fa'apipi'i: 220mmX50mmX320mm
Fa'ailoga: Chinese,Wowlong,Rice,Crust
Tekonolosi Gaosiga: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Lu'itau o le Mamanu: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Su'esu'ega: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Fa'aosofia: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Umi o le Poloketi: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Fa'agasologa o Galuega: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Sui o le 'Au: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Fa'aaloaloga o Ata: Illustrator :Wang Dianhe