Hao Prawns Afifi Mea Fa'alelei e Jin Zhang

O le mamanu Hao Prawns Afifi Mea Fa'alelei e Jin Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2024

Hao Prawns Afifi Mea Fa'alelei

na mamanuina e Jin Zhang

Tagata Fa'atau: Wuhan Sanbu Brand Design

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

12,702

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154739

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Hao Prawns Afifi Mea Fa'alelei

E fa'aogaina e le au fa'ata'ita'iga se vaega lautele o le pa'epa'e e va'ava'ai ese ai mai isi oloa tutusa, fa'aaogā ai se tu'ufa'atasiga o tagata pokā masani ma ula e fa'amāsani ai tagata fa'atau; Ona o mataitusi Saina o le igoa fa'ailoga e faigofie ona ta'u sese, na mamanuina ai e le fa'ata'ita'iga le fa'ailoga Igilisi a le fa'ailoga e fa'aaoga ai fa'amatalaga pinyin Saina. O le fa'aopoopoina o le leo e fa'afaigofie ai ona ta'u sa'o le igoa fa'ailoga, ma o foliga o leo e pei o se fa'ailoga siaki, e fai ma ata fesoasoani mo le fa'ailoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Hao Prawns Afifi Mea Fa'alelei, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Hao Prawns Afifi Mea Fa'alelei e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Hao Prawns Afifi Mea Fa'alelei ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Fua & Fa'apipi'i: Width 185mm x Depth 45mm x Height 256mm
Fa'ailoga: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Tekonolosi Gaosiga: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Lu'itau o le Mamanu: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Su'esu'ega: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Fa'aosofia: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Umi o le Poloketi: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Fa'agasologa o Galuega: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.