Inheritance Le Afifiina o le Ava Malosi e Easyou Design

O le mamanu Inheritance Le Afifiina o le Ava Malosi e Easyou Design o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2024

Inheritance Le Afifiina o le Ava Malosi

na mamanuina e Easyou Design

Tagata Fa'atau: Easyou brand design

Manumalo o le A' Design Award Ario i le Vaega Afifi

31,460

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #158092

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Inheritance Le Afifiina o le Ava Malosi

O le Inheritance o se mamanu afifiina mo se ava malosi Saina. O le fagu tioata e iai se foliga faigofie ma le manino e tuufaatasia ai pito lapotopoto ma se faavae faatafafa, e atagia mai ai le manatu masani faapea o le lagi e lapotopoto ae faatafafa le lalolagi. O le tapuni o le fagu ua faafoliga i le pulou o Su Dongpo ma e faigofie ona uu ma tatala. E ono ata faataitai o loo faamatalaina ai tala o le aiga o Su e Toatolu ma tulaga taua e fesootai ma i latou. O le atigipusa i fafo e faia i pepa malō lelei sili ma le faailoga tulafefe (embossing) ma le ufiufi UV. O le faamoemoe o le mamanu ia faaali atu le measina faaleaganuu a Saina i tagata faatau.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Inheritance Le Afifiina o le Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Inheritance Le Afifiina o le Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Inheritance Le Afifiina o le Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Fua & Fa'apipi'i: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Fa'ailoga: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Tekonolosi Gaosiga: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Lu'itau o le Mamanu: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Su'esu'ega: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Fa'aosofia: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Umi o le Poloketi: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Fa'agasologa o Galuega: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Sui o le 'Au: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel