O le mamanu Gota Afifiga o Vailaau mo le Pa'u e N Z Skin Care Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.
ArioAfifi· 2024
Gota Afifiga o Vailaau mo le Pa'u
na mamanuina e N Z Skin Care Co., Ltd
Tagata Fa'atau: NZ Skin Care Co., Ltd
Manumalo o le A' Design Award Ario i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #159395Le Mamanu
E Uiga ia Gota Afifiga o Vailaau mo le Pa'u
O le Gota o se mamanu o afifiga mo oloa e tausia ai le pa'u. E maua le musumusuga o le mamanu mai tala faasolopito a le Maori o Niu Sila. E tolu meaola faanatura o le atunuu e fausia ai elemene autu vaaia: o le olioli mamaku i le lanu meamata, o le limu mūmū i le lanu mūmū, ma le conus i le lanu moana. O ata o mea totō ma manu ua liu maa o loo faaalia i luga o le pusa pito i fafo. O le foliga o luga e faataitai i le maa faanatura, ma o vaega ua faatumutumu ma faagoto e faaopoopo ai le loloto. O le tapuni e faia i le PP ma le ABS ma o loo iai le mamanu o mea autu o loo faaaogaina. O fagu serum e faaaogaina se dropper e mafai ona milo ma faaloloa.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Gota Afifiga o Vailaau mo le Pa'u, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Gota Afifiga o Vailaau mo le Pa'u e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Gota Afifiga o Vailaau mo le Pa'u o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
- Fua & Fa'apipi'i
- 54mm*54mm*209mm
82mm*82mm*72mm - Fa'ailoga
- Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
- Tekonolosi Gaosiga
- The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
- Lu'itau o le Mamanu
- The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
- Su'esu'ega
- The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
- Fa'aosofia
- The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
- Umi o le Poloketi
- In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
- Fa'agasologa o Galuega
- The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
- Sui o le 'Au
- Xiaokun Liu
Zhe Tu
Chen Wu
Min Lu
Lanzhu Zhong
Qianqian Luo
Yangjun Xiao
Jie Xu
Lagolago Tau Tupe
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