Alu sa'o i le anotusi
Lays Dungeons And Dragons Afifiga o Meaʻai e PepsiCo Design and Innovation

O le mamanu Lays Dungeons And Dragons Afifiga o Meaʻai e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.


ArioAfifi· 2024

Lays Dungeons And Dragons Afifiga o Meaʻai

na mamanuina e PepsiCo Design and Innovation

Tagata Fa'atau: PepsiCo

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Lanu

Le Mamanu

E Uiga ia Lays Dungeons And Dragons Afifiga o Meaʻai

O le Lays Dungeons and Dragons o se mamanu o afifiga o meaʻai na faia mo se seti o pota sipi. Na faʻalauiloaina le afifiga e faʻatasi ma le ata tifaga 2023 Dungeons and Dragons, Honor Among Thieves, ma na faʻaopoopoina i ai se pusa mo tagata faʻasalalau lauiloa. E maua mai le mamanu mai le lalolagi faʻatusa o le ata tifaga. O le tagata autu o le faʻasalalauga o Le Pateta, o se tagata e faʻaali i le ata tifaga ma o se pateta moni foʻi. O le autu e faʻafesoʻotaʻi ai le tala i pateta o loʻo totōina i le silia ma le 100 faʻatoʻaga i le Iunaite Setete ma Kanata e sapalai ai sipi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Lays Dungeons And Dragons Afifiga o Meaʻai, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Lays Dungeons And Dragons Afifiga o Meaʻai e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lays Dungeons And Dragons Afifiga o Meaʻai o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Fa'aosofia
The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Lagolago Tau Tupe

Su'esu'e i Tua Atu o le Designers.org

Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga