O le mamanu Guotai Longjiu Zuncang Afifiga o le Baijiu e Ying Song Brand Design Shenzhen Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.
ApamemeaAfifi· 2024
Guotai Longjiu Zuncang Afifiga o le Baijiu
na mamanuina e Ying Song Brand Design Shenzhen Co., Ltd
Tagata Fa'atau: Guizhou Guotai Liquor Group Co., Ltd.
Manumalo o le A' Design Award Apamemea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #161485Le Mamanu
E Uiga ia Guotai Longjiu Zuncang Afifiga o le Baijiu
O le Guotai Longjiu Zuncang o se mamanu afifiga mo se baijiu Saina maualuga tapua'iga lea e gaosia i le eria o le Vaitafe o Chishui. O le mamanu auro i le ogatotonu e faamanatu mai ai le Vaitafe o Chishui e sopoia le Yunnan-Guizhou Plateau ma se tarako o gaoioi i totonu o ao. O le fagu omea ua fausia e pei o se faamaufaailoga jade tautupu ma ua tapunia i le pito i luga i se pulou uamea. O le Brocade, o se ie lalaga masani a Saina, e fai ai le lipine ma faamanatu mai ai le ie o ofu peleue tarako tautupu. O laina tarako na tusi lima na liua i faamaumauga togi mo le masini lalaga. E fua le fagu i le 90 i le 90 i le 215 milimita.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Guotai Longjiu Zuncang Afifiga o le Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Guotai Longjiu Zuncang Afifiga o le Baijiu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Guotai Longjiu Zuncang Afifiga o le Baijiu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Fua & Fa'apipi'i
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Fa'ailoga
- Chinese Baijiu packaging, packaging design
- Tekonolosi Gaosiga
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Lu'itau o le Mamanu
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Su'esu'ega
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Fa'aosofia
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Umi o le Poloketi
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Fa'agasologa o Galuega
- Bottle with metal cap from top
- Sui o le 'Au
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - Fa'aaloaloga o Ata
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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