Xijiu Matured Liquor Teuteuga o Fagu 'Ava Malosi e Chengdu Times Fashion Art Design Co., Ltd

O le mamanu Xijiu Matured Liquor Teuteuga o Fagu 'Ava Malosi e Chengdu Times Fashion Art Design Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Platinamu i le Vaega Tauva Mamanu Afifi.

PlatinamuAfifi· 2025

Xijiu Matured Liquor Teuteuga o Fagu 'Ava Malosi

na mamanuina e Chengdu Times Fashion Art Design Co., Ltd

Tagata Fa'atau: Guizhou Xijiu Co..ltd

Manumalo o le A' Design Award Platinamu i le Vaega Afifi

1,199,187

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #163642

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Xijiu Matured Liquor Teuteuga o Fagu 'Ava Malosi

O le Xijiu Matured Liquor o se mamanu teuteuga mo se faasologa o 'ava malosi Saina. O le fagu o loo faatumauina ai le foliga masani o le pa'u o le faailoga faapisinisi ma e faasino i le foliga lapotopoto o se meataua o loo teuina i le Palace Museum, o se foliga e fesootai ma le atoatoa ma le felagolagomai i le aganuu masani a Saina. O faamatalaga o tausaga e 15 ma le 30 o loo togitogia i le leisa e pei o lipine tafe. O le tapuni e faaaogaina ai se foliga faamanuiaina e fa ona itu ma e faigofie ona tatala ma tapuni. I totonu, o loo iai se ata muamua i le sitaili o le togitogi laau o loo faaalia ai le laufanua i tafatafa o le Vaitafe o Chishui ma mea faafefiloi mo le faiga o le 'ava. O le pusa i fafo e faigofie ona ave ma teuina.

Le Fa'ailogaina

E Uiga i le A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Xijiu Matured Liquor Teuteuga o Fagu 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Xijiu Matured Liquor Teuteuga o Fagu 'Ava Malosi e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Xijiu Matured Liquor Teuteuga o Fagu 'Ava Malosi o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Fua & Fa'apipi'i: 150mm*50mm*180mm
Fa'ailoga: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Tekonolosi Gaosiga: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Lu'itau o le Mamanu: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Su'esu'ega: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Fa'aosofia: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Umi o le Poloketi: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Fa'agasologa o Galuega: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Sui o le 'Au: Xiaohu Feng
Xian Huo
Lei Wang