Pass Train Afifi Meaalofa Mana'o e Jiwon Jung

O le mamanu Pass Train Afifi Meaalofa Mana'o e Jiwon Jung o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2025

Pass Train Afifi Meaalofa Mana'o

na mamanuina e Jiwon Jung

Tagata Fa'atau: Hongik University

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

12,037

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #167598

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Pass Train Afifi Meaalofa Mana'o

O le Pass Train o se mamanu afifi fa'atulagaina na fa'aosofia mai nofoaafi, e fa'ailoga ai le tumau ma'a ma le fa'agaoioi i luma. O le Pusa Nofoaafi (Pusa Fa'ailoga) e iai se asu maualuga, e fa'aalia ai le fa'amalosi ma le mana'o tetele. O le Pusa Pasese e fa'alautele ai le autu nofoaafi, ma fa'aopoopo ai le fati ma le fa'aauau. O le Pusa Fa'ai'uga, i le lanu uliuli, e fa'ailoga ai le nofoaga mulimuli ma le sini na ausia. O le Pusa Fa'ailoga Lua-Tulaga e fa'amae'a ai le seti o se pusa sili e fa'amanatu ai le manuia. Fa'atasi, o nei vaega e faia ai se aafiaga meaalofa fa'atala tala e aofia ai uma le malaga ma mea na ausia.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Pass Train Afifi Meaalofa Mana'o, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Pass Train Afifi Meaalofa Mana'o e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Pass Train Afifi Meaalofa Mana'o ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Fua & Fa'apipi'i: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Fa'ailoga: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Tekonolosi Gaosiga: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Lu'itau o le Mamanu: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Su'esu'ega: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Fa'aosofia: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Umi o le Poloketi: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Fa'agasologa o Galuega: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Pateni: This work is all original images not copyrighted.
Sui o le 'Au: Design Director : Jiwon Jung
Fa'aaloaloga o Ata: This work is all original images not copyrighted.