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Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi e PepsiCo Design and Innovation

O le mamanu Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.


AuroAfifi· 2025

Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi

na mamanuina e PepsiCo Design and Innovation

Manumalo o le A' Design Award Auro i le Vaega Afifi

4,523,221

Lanu

Le Mamanu

E Uiga ia Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi

O le Hard Dew 2024 o se mamanu afifiga mo se meainu 'ava malosi ua saunia e inu vave, na faia mo tagata matutua faatau. O le mamanu e faalautele atu ai le malosi o le ituaiga oloa a le Mountain Dew i se foliga ua fuafuaina mo tagata matutua. O le lomiga mo le Iunaite Setete e faavae i luga o ata pe'a a tagata tietie uila afi. O le lomiga mo Asia-Pasefika e atiina ae le manatu lava lea e tasi e ala i se tarako, o se isi autu masani o le pe'a. O le tarako o loo faaalia i le lanumoana susulu ma le lanumeamata felanulanuai ina ia maua ai e le atigipusa se uiga lototele ma le olaola. O le afifiga ua fuafuaina e faaali atu ai se uiga masani o le ituaiga oloa i tagata matutua e inu.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
Fa'aosofia
Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.

Lagolago Tau Tupe

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Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga