Alu sa'o i le anotusi
Pepsi Electric 2024 Pusa Meaalofa mo Tagata Faatosina e PepsiCo Design and Innovation

O le mamanu Pepsi Electric 2024 Pusa Meaalofa mo Tagata Faatosina e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.


AuroAfifi· 2025

Pepsi Electric 2024 Pusa Meaalofa mo Tagata Faatosina

na mamanuina e PepsiCo Design and Innovation

Manumalo o le A' Design Award Auro i le Vaega Afifi

46,402

Lanu

Le Mamanu

E Uiga ia Pepsi Electric 2024 Pusa Meaalofa mo Tagata Faatosina

O le Pepsi Electric 2024 o se pusa meaalofa mo tagata faatosina na faia mo le faalauiloaina o se cola e leai se suka mo se taimi faatapulaaina. O lenei pusa ua faailogaina ai se logo fou a Pepsi ma se faiga fou o le faasinomaga vaaia, o le uluai suiga lea o le logo o le Pepsi globe i le 14 tausaga, faapea ma le 125 tausaga o le faamanatuina o le faailoga lauiloa. O le mamanu e faaautu i le Pepsi globe ma le pulse, ua faaalia i totonu o se pusa faapitoa ma se igoa faailoga e mumu le moli. O le igoa faailoga e faamamafaina ai le lanumoana eletise o le vaiinu. O le lanu uliuli ma le lanumoana e mulimuli i le faasinomaga fou o le faailoga lauiloa ma lagolagoina ai le faalauiloaina o le oloa.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Pepsi Electric 2024 Pusa Meaalofa mo Tagata Faatosina, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Pepsi Electric 2024 Pusa Meaalofa mo Tagata Faatosina e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pepsi Electric 2024 Pusa Meaalofa mo Tagata Faatosina e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
Fa'aosofia
To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga